[11/23/2009]

EON Reality Targets the Growing Market for Virtual Reality Solutions

The Macro Trends - Virtual Reality is becoming a multi-billion-dollar field with uses in education, entertainment, information processing, design, military, health care, training and maintenance. Why is this happening right now?

IRVINE, Calif., November 24, 2009 – EON Reality, the world's leading interactive 3D software provider, is leading the way in the growing Virtual Reality market with its interactive 3D solutions. Several forces have accelerated the growth in elementary Virtual Reality technology and expanded its application. One is the general need for effective knowledge transfer in an increasingly global knowledge economy and also the enormous training programs required as an aging workforce needs to be replaced.

This year Texas Instruments released a new 3D Single DLP chip target to the 3D education mass market with a 90% cost reduction and Microsoft announced a new 3D gesture & body interaction control, Natal, targeted at the volume market.

As projection hardware, avatar development, connectivity, bandwidth and interactivity evolves, online virtual meetings (a 3D Web conferencing tool that allows users to virtually meet on line to learn, present, demonstrate, collaborate and train)and event technology become a cost-effective solution for both business and education to seamlessly access diverse global networks and exchange information. Cisco Systems canceled its sales training this year and Apple is pulling out of future Macworld and instead of spending $1 million for sales training, the billion-dollar company will hold its training virtually.

Digital Native and Millennial Interactive Generation expect game like learning environments to significantly increase on the overall market. As more students embrace a technology-filled lifestyle filled with cell phones, smart phones and other wireless devices, the days of teaching using only conventional methods are waning. Interactive 3D learning environments provide great benefits, allowing the learner to have real-time interaction with the curriculum and safely perform experiments otherwise dangerous or impossible to do in reality.
Virtual Health Care Solutions increase health care costs force the industry to focus on streamlining capital equipment investments for training. With the rising public interest in healthcare reform, healthcare organizations and related markets (medical device, pharmaceutical, etc.) are looking to not only improve their businesses through increased productivity, research and development and innovation, but are also looking to ensure that the patient’s needs are met and expectations are exceeded. Interactive 3D and Virtual Reality technologies will play a significant role in bringing medical professionals and patients closer together and creating an environment of enhanced communication and collaboration.

The recent technology advances in virtual reality are now finally benefiting areas such as training, health and education. “Progresses in Immersive 3D communication has cut the cost and improved the performance of Virtual Reality systems, making the technology available for the public,” said Dan Lejerskar, Chairman at EON Reality. ”The advance in computer interaction, immersion and virtual worlds during the last 12 months is by far exceeding the last ten years evolution. Large Fortune 500 companies like Boeing, GE, and Atlas Copco, have capitalized on this revolution by increasing their sales and reducing their cost for training and maintenance. By 2011 the new VR solutions will have significant impact in most of our daily lives. I simply can’t wait to see that happen.”

How large is the Virtual Reality Market Size?
The $1.5 billion Simulation Based Learning Market

About EON Reality
EON Reality, Inc. is the world's leading interactive 3D visual content management and virtual reality software provider. EON’s solutions enable all organizations to more effectively visually communicate, collaborate and accelerate knowledge transfer. Industry leaders include Atlas Copco, Bechtel, Boeing, Bombardier, Hon, Intel, Lexus, Lufthansa –Teknik, Peterbilt, Samsung, Siemens Medical, Suzuki, Toyota and Whirlpool use EON solutions to enhance the interactive user experience to effectively increase sales, better communicate product functionality and decrease the cost of service, training and technical support.  Educational institutions and organizations who have adopted EON’s SBL technology solutions include: the Kentucky Community and Technical College System, the Southeastern Institute of Manufacturing and Technology (located on the campus of the Florence-Darlington Technical College), Honolulu Community College, Old Dominion University, Marquette University, Milwaukee Area Technical College, Discovery World Museum, Oklahoma City Community College, Concord University, Texas State Technical College – Waco, El Paso Community College, University of Alabama, University of Hawaii, University of Kentucky and Fayetteville Technical Community College in North Carolina. For further information, visit www.eonreality.com.