Here’s a fun look at how Volkswagen Canada utilizes augmented reality to reintroduce the Beetle to consumers in Canada. The campaign uses large billboards spread throughout Toronto’s Dundas Square as well as posters spread throughout transit shelters in Toronto and Vancouver. After downloading a free app, passerby-ers can watch these images come to life by holding their iPhone of iPad up to the billboard images.
As augmented reality becomes increasingly popular it will undoubtedly become a clever way for companies to creatively market their products. Why is this important? Consumers are becoming increasingly attuned to changes and advancements in technology so it’s important to keep them engaged. Companies that are successful in doing so will maintain a competitive edge; companies that fail to do so will get left behind.