IRVINE, Calif., March 3, 2010EON Reality, Inc., the world’s leading interactive 3D software provider, today announced that the inauguration of the futuristic building named Avalon (Advanced Virtual Applications Laboratories of Napocensis) and the new EON Icube that took place at the Babes-Bolyai University’s Department of Clinical Psychology and Psychotherapy in Cluj-Napoca, Romania, was a successful event attended by hundreds, including local and national media. An immersive 3D environment, similar to the technology used in the movie Avatar, will be of service in psychotherapy sessions and advanced research activities at the University Clinic.

cluj PR

Professor Daniel David at the inauguration of the futuristic building Avalon and the EON Icube, at the BBU, Department of Clinical Psychology and Psychotherapy in Cluj-Napoca, Romania.Fears of heights, post traumatic stress or the fear of public speaking are symptoms that are being treated in the virtual EON Icube environment. The cost for a therapy session is between 16 to 26 dollars. Phobias can be treated through gradual and repeated exposure of the stimuli that produces fear.  When it comes to fear of flying, letting the client experience the actual situation is a costly and difficult process.

Psychologist and project coordinator Daniel David explained: “There are risks involved, panic situations can occur and the costs are high. The virtual Cube simulates in a very realistic way the environment that could be stressful for the clients.”

“Virtual reality therapy corrects major limitations. Taking in account that in a virtual environment you can at any time stop the process, you can control the medium and as a therapist I have control over the reactions and behavior of the client,” said  Professor Daniel David.

The EON Icube, recently installed by EON Reality and Digital Panorama, consists of four walls. The Department of Clinical Psychology and Psychotherapy aims to add a fifth wall in the very near future. “The EON Icube immersive technology has already been successfully implemented in industrial training, product configuration and education. This is the first time the EON Icube is used in psychotherapy,” said Pierre-Julien Barraud, Business Development Director for EON Reality. “We really look forward to the next steps of our collaboration and we can’t wait to see the results of the EON Icube experimentations conducted by the Department of Clinical Psychology and Psychotherapy Team.”

About Digital Panorama
Digital Panorama is an interactive 3D content creation, management and delivery company. They offer content creation, management and delivery of interactive 3D and digital media content through innovative solutions. For further information, visit

About EON Reality
EON Reality, Inc. is the world’s leading interactive 3D visual content management and virtual reality software provider. Industry leaders, including Atlas Copco, Bechtel, Boeing, Bombardier, Hon, Intel, Lexus, Lufthansa-Teknik, Peterbilt, Samsung, Siemens Medical, Suzuki, Toyota and Whirlpool, use EON solutions to enhance the interactive user experience to effectively increase sales, better communicate product functionality and decrease the cost of service, training and technical support. For further information, visit

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