Learn more about retail science in AR and VR and the psychology of purchasing behaviour that goes behind a store layout, where there is literally much more than meets the eye.
Have you ever walked into the supermarket to buy a loaf of bread only to emerge with two heavy bags at the end of it all? We might think we’re in control of our consumption habits, but retailers know better. In fact, it’s a science. And it is done by manipulating nearly every aspect of out time, from the layout, the smell to the price of the items in order to get you buying what you never really needed.
In this AR/VR lesson, learn how the retail science that goes behind the design of a supermark For example, did you know that grocery stores relegate essential items like milk and eggs at the back of the store, forcing the consumer to wander through aisles to get there?