Courts offers a new innovative customer experience by using EON Interactive Mirror – AR 3D Soundbox,

IRVINE, Calif., December 5, 2012 – EON Reality, the world’s leading interactive 3D software provider, is proud to announce that Courts has selected to use EON Interactive Mirror for a new innovative customer experience. The system, dubbed AR 3D Soundbox, will be a permanent installation at Asia’s largest IT, Electronics and Furniture store at Courts Tampines, Singapore, from December 1st  2012. The system enables customers to virtually try the latest headphones from Bose, Denon, Klipsch, Monster, Sennheiser and Beats in interactive 3D in the EON Interactive Mirror.

Through the EON Interactive Mirror customers can virtually try on the latest trends ‘on-the-go’, select their message on a touch-screen, snap pictures and instantly share on Facebook with their family and friends. Visit Courts AR 3D Soundbox Facebook page for more images here.

«At Courts we are constantly looking for new innovative solutions to drive customer engagement. We believe that the EON Interactive Mirror provides us with a new, innovative, fun and socially connected way to do shopping and we have been impressed with the solution delivered,» said Terry O’ Connor, CEO, Courts Asia.

The EON Interactive Mirror is built on the EON Reality software platform, and can be completely customized according to the clients’ needs in order to:

  • Attract more customers through providing a new and exciting retail concept
  • Reduce the need for floor space and fitting rooms, thereby reducing rental costs
  • Reduce time spent on trying on different combinations; thereby increasing the conversion ratio
  • Offer promotions on accessories based on current clothes selected, to drive sales of accessories
  • Offer full 360 degree view of virtual 3D clothes and accessories on top of the mirror image
  • Enable dynamic 3D movements of clothes / accessories that follow user body movements

About Courts
Courts is Singapore’s largest and Malaysia’s second largest IT, Electronics and Furniture retail chain. Courts has an operating history that spans more than 35 years in Singapore and more than 25 years in Malaysia. They operate 13 stores in Singapore and 57stores in Malaysia. More information at

About EON Reality
EON Reality, Inc. is the world’s leading interactive 3D solutions provider for businesses and education based on Virtual Reality technology. EON Reality provides state-of-the-art 3D display technology for immersive and stereoscopic viewing, from portable tablet PCs and glass free stereo display systems to curved-screen and immersive rooms consisting of multi-channel projection walls. The technology foundation for developing interactive digital content includes importing the most common 3D animation formats into EON’s authoring software and creating modules and applications that can be viewed on various display systems. EON’s technology solutions enable all organizations to more effectively visually communicate, collaborate and accelerate knowledge transfer.

Industry leaders, including Atlas Copco, Bechtel, Boeing, Bombardier, Hon, Intel, Lexus, Lufthansa -Teknik, Lowell Manufacturing, Peterbilt, Samsung, Siemens Medical, Suzuki, Tobyhanna Army Depot, Toyota and Whirlpool use EON solutions to enhance the interactive user experience to effectively increase sales, better communicate product functionality and decrease the cost of service, training and technical support. Educational institutions and organizations who have adopted EON’s solutions include: the Kentucky Community and Technical College System, the Southeastern Institute of Manufacturing and Technology (located on the campus of the Florence-Darlington Technical College), Honolulu Community College, Old Dominion University, Marquette University, Milwaukee Area Technical College, Discovery World Museum, Oklahoma City Community College, Concord University, Texas State Technical College – Waco, El Paso Community College, University of Alabama, University of Hawaii, University of Kentucky, Fayetteville Technical Community College in North Carolina, Nanyang Technological University (Singapore),  Republic Polytechnic (Singapore) and Ngee Ann Secondary School (Singapore).

For further information, visit