IRVINE, Calif., January 23, 2013 – EON Reality, the world’s leading interactive 3D software provider, is proud to announce, along with CSM Brazil, the world’s first Interactive Virtual Reality Soccer Game.  The Virtual Reality Interactive Game will be launched through CSM Brazil within select stadiums for Brazil’s two major sporting events over the next few years.  EON Reality’s popular EON Icube enables users to experience what it feels like to step into a real live game, and play in pressure packed situations.  Explore more, watch the EON Icube video.

Soccerball Brazil

Picture depicting a soccer demo using EON Reality’s EON Icube

According to Cadu Ferreira, CEO of CSM Brazil, the timing is perfect for the launch of interactive games in a Virtual Reality setting:
“We are excited with the opportunity of partnering with EON Reality to develop this game. The next few years in Brazil will present several opportunities for brands to associate themselves with innovative initiatives and nothing will match the experience of playing a soccer game within a Virtual Reality environment.”

EON Reality and CSM Brazil will choose from a select group of sponsors to showcase within the Virtual Reality environment.

The user will step into the EON Icube, and immediately be immersed into game-like action with crowd noise, animations, and soccer player avatars surrounding them.  The game encompasses tasks and challenges based on realistic soccer play.  The Virtual Reality component will allow the user to experience a soccer match from the field, thus giving them a first person viewpoint; which previously was only experienced by the actual players themselves.

“For the first time, we can give fans a realistic depiction of what it feels like to actually play in a game at the elite level,” said Brendan Reilly, Co-Founder of EON Reality Sports.  He added, “Finding innovative ways to engage the end user, the fan, is our ultimate goal. This project will push the boundaries of sports marketing, sponsorship and entertainment, by providing the user with a truly unique experience.  EON Reality’s Virtual Reality capabilities, and CSM’s global sports and entertainment influence, are going to have a significant impact within Brazil and beyond.”

About CSM Brazil
The group’s focus is providing clients including corporates, brand owners, rights holders, bidding nations and cities, and sports federations and governing bodies with a range of services. These include; event bidding, strategic consultancy, live event management, rights sales and activation, event management, branding and experiential, athlete management and PR, communications and content solutions.

The client list includes many of the world’s major rights holders, brands and spans more than 40 sports. The team manages 575 employees worldwide across 17 offices in 13 countries; Abu Dhabi, Adelaide, Auckland, Cape Town, Doha, Dubai, Glasgow, Hong Kong, London, Madrid, Melbourne, Moscow, Paris, Rio de Janeiro, Belo Horizonte, São Paulo and Tokyo.

About EON Reality
EON Reality, Inc. is the world’s leading interactive 3D visual content management and Virtual Realitysoftware provider. EON Reality provides state-of-the-art 3D display technology for immersive and stereoscopic viewing, from portable tablet PCs and glass free stereo display systems to curved-screen and immersive rooms consisting of multi-channel projection walls. The technology foundation for developing interactive digital content includes importing the most common 3D animation formats into EON’s authoring software and creating modules and applications that can be viewed on various display systems. EON’s technology solutions enable all organizations to more effectively visually communicate, collaborate and accelerate knowledge transfer.
Industry leaders, including Atlas Copco, Bechtel, Boeing, Bombardier, Hon, Intel, Lexus, Lufthansa -Teknik, Lowell Manufacturing, Peterbilt, Samsung, Siemens Medical, Suzuki, Tobyhanna Army Depot, Toyota and Whirlpool use EON solutions to enhance the interactive user experience to effectively increase sales, better communicate product functionality and decrease the cost of service, training and technical support. Some educational institutions who have adopted EON’s technology solutions include: the Kentucky Community and Technical College System, the Southeastern Institute of Manufacturing and Technology (located on the campus of the Florence-Darlington Technical College), Old Dominion University, Marquette University, Milwaukee Area Technical College, Discovery World Museum, Oklahoma City Community College, Concord University, North Dakota State University, Texas State Technical College – Waco, El Paso Community College, University of Alabama, Hazard Community and Technical College, University of Hawaii, Lansing Community College, University of Kentucky, Maysville Community and Technical College, Miami University, Red Rocks Community College. For further information, visit