The IDC will address the growing Virtual and Augmented Reality needs in the Kingdom of Saudi Arabia, with a focus on Energy, Education, and Edutainment applications.  

IRVINE, CA, December 15, 2014 – EON Reality Inc., the world leader in Virtual Reality based knowledge transfer for industry, education, and edutainment, and Midwam, a complete 3D, hologram, and Virtual Reality solutions provider, are opening an Interactive Digital Center (IDC) in Jeddah, Kingdom of Saudi Arabia. This new IDC will leverage EON Reality’s world leading Virtual and Augmented Reality tools to address the growing visualization, simulation, and educational needs in the Kingdom of Saudi Arabia.

Left: Head of Business Development Demonstrating the Immersive Technologies to the esteemed guests. Right: from the left, Dr. Zuhair Fayez , The American Counsel his Excellency Mr. Todd Holmstrom, Mr. Dan Lejerskar, and Mr. Barraud.

The Kingdom of Saudi Arabia’s rapidly growing and young workforce presents a multitude of challenges for local industry and government. Virtual and Augmented Reality offers an efficient means of educating students and training workers more efficiently, effectively, and quickly than traditional methods. This will enable Kingdom of Saudi Arabia to rapidly improve the capabilities of its workforce and lessen the need for expatriate labor in certain fields.

Left: VIP Guests attending the Grand Opening speeches. Right: Visitors experiencing the EON Icube maintenance repair application for aircraft engines.

« Virtual and Augmented Reality has the power to quickly train and educate students and workers, » said Dan Lejerskar, Chairman of EON Reality. « Companies and nations who utilize VR/AR have been able to transfer knowledge up to 12 times faster than conventional methods and realize major costs savings on training. Saudi Arabia’s young population can benefit greatly from these technologies as crucial skills needed for the Kingdom’s economy are more efficiently taught and learned. »

With one fifth of the world’s proven oil reserves, the Kingdom of Saudi Arabia is an important market for EON Reality’s oil and gas solutions and is home to many current EON customers. The IDC will continue to develop these existing relationships as well as expand further into the regional ecosystem for safety, training, visualization, and simulation uses.

« It’s testament to the strength of the Saudi economy that we are able to launch our company in this region. We’re extremely proud of our technological achievements, which we consider to be world-class, and honoured by the support we’ve received from the Government, which has enabled us to accomplish our dream – to bring the most up-to-date technology from this region to the world, for the betterment of humankind, »  said Badr Zuhair Fayez, Chairman, Midwam.

Left: from the left, Chief Technology Officer of Midwam Mr. Khalid AlMuawad, Chairman of EON Reality Mr. Dan Lejerskar, Chairman of Midwam Mr. Badr Fayez, and EON Reality’s CEO Mr. Mats Johansson. Right: EON Reality’s Oil & Gas expert Mr. Joe Cheben presenting from Texas through the Holopodium.

Khalid Al Muawad, Midwam’s Chief Technology Officer, commented, « This is a momentous occasion for us – this launch heralds the start of something truly unique. We have developed 3D technologies which will put Saudi Arabia even more firmly on the virtual and augmented reality map. It’s about using technology to improve education for our youth, to increase safety in the workplace, to enhance medical knowledge and learning, and it’s about having fun like you’ve never experience it before! »

Also, Edutainment is a huge potential opportunity in the Kingdom of Saudi Arabia. With its rapidly growing population and lack of entertainment options, Edutainment offerings, like the Idome, have the potential to entertain and awaken the curiosity for learning among Saudi youth.

About Midwam Edutainment LLC
Midwam is a new technology company based in Jeddah Saudi Arabia. It provides complete 3D, hologram, and Virtual Reality solutions including hardware, software, and content development. Midwam is the only company of its kind in Saudi Arabia and it targets both the government and private sectors. Midwam collaborates with companies all over the world to deliver on its value proposition by taking on projects in Education, Entertainment, Aerospace, Industrial, and Medicine. For further information, visit

About EON Reality
EON Reality, Inc. is the world leader in Virtual Reality based knowledge transfer for industry, education, and edutainment. EON Reality provides state-of-the-art 3D display technology for immersive and stereoscopic viewing, from portable tablet PCs and glass free stereo display systems to curved-screen and immersive rooms consisting of multi-channel projection walls. The technology foundation for developing interactive digital content includes importing the most common 3D animation formats into EON’s authoring software and creating modules and applications that can be viewed on various display systems. EON’s technology solutions enable all organizations to more effectively visually communicate, collaborate and accelerate knowledge transfer. For further information, visit