Singapore, 9 December 2014 – This Christmas, 313@somerset takes shoppers on a magical journey filled with wonder and gifts in the Nutcracker’s World with Singapore’s first 3D Virtual Reality game. The story of this Virtual Reality game takes inspiration from the Nutcracker’s tale and takes off from a gaming booth, the EON Reality Icube MobileTM, set up within 313@somerset’s Atrium between 5 to 21 December.

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Designed to look like a cozy winter cabin, shoppers who enter the EON Icube Mobile will be handed a pair of stereoscopic glasses and a specially designed remote controller that will help them navigate through the snowy slopes of winter land. With the Nutcracker as co-pilot, gamers are taken on a sleigh ride past temperate forests, snowcapped hills and winter cottages. Objects like candy canes and Christmas gifts then emerge from screen and flies towards the players, who can then grab these objects with their remote controlled Christmas wand.

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Originally developed and marketed to commercial, edutainment and education sectors, the EON Icube Mobile at 313@somerset is putting the mall once again at the forefront of technology. It is the first installation in Singapore where an immersive 3D first-person-view game leveraging on Virtual and Augmented Reality is deployed large scale in a major retail mall.

“313@somerset has always taken an innovative approach to improving our shoppers’ experiences at the mall. We are constantly on a lookout for new technology that can help us engage on a deeper level with our digitally connected shoppers. This year, our theme for Christmas takes vision from The Nutcracker’s tale to tell a story of Christmas discovery and adventure. We are thrilled to have successfully developed a game with our partner EON Reality, that combines the visual effects of IMAX theatres and interactive game play of Nintendo’s Wii to bring this magical Christmas story to life,” says Cheryl Goh, General Manager of 313@somerset.

Desmond Ng, Business Development Director of EON Reality adds, “We are proud to be the first in offering retail shoppers an immersive state-of-the-art 3D gaming experience, and in the heart of one of the busiest shopping malls on Orchard Road in Singapore. It was a great pleasure and opportunity to have worked with 313@somerset on bringing the joy of Christmas to shoppers in such a unique way.  It is also a significant step forward for EON Reality in the area of bringing 3D Virtual Reality technology into the retail market. We look forward to bringing other similar 3D solutions to our retail partners in the near future.”

About 313@somerset

313@somerset – The first major retail development by Lend Lease in Asia was opened on 3 December 2009. Offering the very best of mid-market fashion, food and lifestyle, the centre has been drawing in the crowds since its launch and this is set to continue with key fashion retailers including Zara, Mango, Forever 21, New Look, Cotton On, and Uniqlo. The centre features 8 levels of retail, with food precincts comprising the largest Food Republic on Orchard Road; Discovery Walk outdoor dining precinct with crowd pullers Brotzeit German Bier Bar and Restaurant, Marché® Restaurant & Natural Bakery, JiBiru Japanese Craft Beer Bar and Malones Irish Restaurant & Bar, and the Basement 3 Food Hall. Lifestyle anchor retailers are represented by Royal Sporting House and Muji. 313@somerset is conveniently located above the Somerset MRT and records average monthly customer traffic of three million people. 313@somerset is the first retail mall to be re-certified under the Singapore BCA Green Mark Platinum Award under the Existing Building v3 criteria scheme, which incorporates best practices in environmental design and performance.


About EON Reality

EON Reality is the world leader in Virtual Reality based knowledge transfer for industry, education, and edutainment. A customer centric culture, global presence, innovation and integrity are the pillars of EON Reality’s success story. We have been supporting customers since 1999 with 3D visualization solutions that improve communication and knowledge transfer – from simulation based learning and safety training, to the creation of interactive 3D sales and marketing materials that provide realistic experiences anytime, anywhere. We deliver versatile productivity to the energy, education, aerospace / defense, industrial and medical sectors. Organizations use EON’s solutions to increase sales, better communicate product functionality, and decrease the cost of training and travel.