College basketball teams are starting to experiment with the technology as well. While the nascent hardware and software underpinning VR is still evolving, there are a few obvious uses for the technology in college basketball, including enhancing the fan experience, recruiting, coaching and training.

Brendan Reilly, CEO of Eon Sports VR, which counts a couple of college basketball teams as clients with more potentially lined up, said he thinks the VR opportunity depends on the sport and how much the technology can impact a player’s preparation or development. Eon provides VR training experiences for athletes and is developing VR content for college basketball fans.

“We’re just scratching the tip of the iceberg,” he said.

Read the full story here.

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