Eon Sports VR, a Kansas City-based virtual reality firm, is making waves in the world of professional sports after tapping former New York Yankee Jason Giambi as an advisor. Led by CEO Brendan Reilly, Eon Sports’ tech has been featured by the likes of ESPN, CBS Sports, Sports Illustrated, the MLB Network, Fox Business and more.

The firm has already scored many large clients, including the Tampa Bay Rays, Tampa Bay Buccaneers, the University of Kansas, Ole Miss University and many others.

Reilly said that it’s been thrilling to ride the wave of international exposure.

“It’s been downright awesome,” Reilly said of the media frenzy in recent weeks. “You go two years, yelling and screaming trying to get people to pay attention to what you’re doing. But that really happens when you start to create real value with your product. That drives the media, which drives more media, which drives sales.”

Founded in 2013, the firm developed a mobile, virtual reality platform to help football and baseball players prepare game plans for specific opponents without risk of injury. Eon Sports’ platform allows for a player or coach to plug their smartphone into a virtual reality headset to enter a customizable, in-game simulation.

Through its Giambi partnership, Eon Sports developed “Project OPS,” a 360-degree training simulator for baseball players. As part of the experience, Giambi virtually helps batters with pitch recognition and timing through 30 different pitching challenges. The simulator allows a player or coach to configure specific pitches, sequences, pitch locations, speed and other variables. The program costs $200.

“I can’t imagine what the game would have looked like if we had this technology when I broke into the league in the mid-90s,” Giambi said in a release. “Many kids live in cold-weather climates where they can’t get out on the diamond every day. This solution allows hitters around the world to practice real-life applications and situations wherever they are.”

Reilly said that it’s been a joy to work with Giambi. In addition to being helpful with the company’s tech, Reilly said that Giambi is a kind man.

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