Globally and across the UK, enterprise, academia and governments are reaching a tipping point where sustainable business practice is an objective within a results-led, saving-led strategy. Today, sustainability crosses several strategic disciplines within an organisation: turnover, human resource and training, as well as corporate social responsibility (CSR).
As VR and AR come to the fore, organizations have begun to realize that future executive-driven business models must pivot with the fast-paced, and often forceful cycles of and environmental change. These changes can be best managed with true sustainability, and this begins with business and strategy design which has innovation at its core. ‘Spatial computing’ as the latest buzzword for a way of implementing this, could not have arrived at a better time.
Of course, we have the brains and the ingénues at Magic Leap to thank for bringing the very idea of ‘Spatial Computing’ to top of mind as a key concept in global innovation.
Smart Cities, VR and Sustainability
Engaging in sustainable practice within any organization, must begin at the individual level for this to be effective collectively. As a medium for content, learning and interactivity, Virtual Reality has been proven to produce empathy. Professor Jeremy Bailenson from Stanford University recently completed a set of research which shows direct correlation between physical movement in a VR environment, and the ability to change someone’s mind about their preferences. In building Smart Cities, evoking this empathy and change of mind is key to creating smarter citizens and what we terms as Smart Workers.
By re-thinking business approaches engaging together online through AR, VR and spatial computing, people are empowered to share knowledge, collaborate to achieve sustainability as best practice, and test existing practice safely, in virtual worlds before implementing change.
Smart Cities, AR and Sustainability
At the heart of the Smart Cities concept are sustainability and collaboration. The values of sustainable development and pro-human innovation are central to the user-centric, data-powered approach to advancing VR and AR technology.
AT EON Reality, we believe that Augmented Reality used for experiential learning and work assistance addresses a growing global challenge and opportunity. This might be City Planning, or even natural event / disaster planning in VR. Specifically, this opportunity is that which brings technology and humans together in a sustainable collaborative relationship – rather than one of displacement and labour waste.
Currently, our AVR platform brings the latest digital reality or XR technology together – for governments, educational institutions and for enterprises to facilitate faster learning and better knowledge transfer. In turn, technology-enhanced learning can help achieve stronger operational and occupational performance in the workforce, for a variety of industry sectors. By empowering how humans comprehend the world and work with VR and AR, we can create the best launchpad for the Smart, sustainable cities of the future.