IRVINE, Calif., November 23, 2010 – EON Reality Inc., the world’s leading interactive 3D software provider, was invited to speak during the opening session of the ICON 2010 Conference in the city of Busan, Korea on November 18 2010. ICON 2010 (International Content Creators Conference) is held in conjunction with G-Star, one of the world’s largest exhibitions on gaming technology with 250.000 attendees last year. This year’s major exhibitors included amongst others Microsoft with their launch of their newly launched Kinect device and also Sony Computer Entertainment.

The organizing committee of  ICON 2010 invited Mr. Pontus Appelqvist, VP Sales Asia at EON Reality, to share how EON Reality’s solutions add value within ‘Serious Games’, also known as ‘Simulation Based Learning’ with a special focus on how immersive 3D stereoscopic displays can enhance the learning experience.


“EON Reality has seen an increased interest in our solutions throughout 2010 and we are honored to have been invited to present at the ICON Conference”, said Mats W. Johansson, CEO of EON Reality. “Our clients within Aerospace, Energy, Manufacturing and Oil & Gas are continuing their deployment of EON Reality’s interactive 3D SBL (Simulation Based Learning) solutions and with the growth we are seeing in Asia an event such as ICON 2010 offers a good platform to share this experience with new clients.”


About EON Reality

EON Reality, Inc. is the world’s leading interactive 3D software provider. EON’s powerful software solutions are helping companies increase sales, communicate product functionality more effectively and decrease the cost of service, training and technical support. EON’s products have a high level of interactivity, simulation realism, rendering quality and integrated data exchange capability optimized for high performance on today’s standard PCs and the Internet. EON customers include large corporations such as Atlas Copco, Bechtel, Boeing, Bombardier, Hon, Intel, Lexus, Lufthansa-Teknik, Samsung, Siemens Medical, Suzuki and Toyota. For more information, go to