Joint collaboration forms Interactive Digital Center to further strengthen Pusan as the leading Asian entertainment mecca

IRVINE, Calif., September 15, 2009 – EON Reality Inc., the world’s leading interactive 3D software provider, Busan Metropolitan City, Dong-eui University, Youngsan University and VR Korea today announced an agreement to create an Interactive Digital Center (IDC) in Centum Venture Town in U 2-dong, Haeundae-gu, Busan, South Korea.

Busan, the second largest city in Korea with approximately 3.7 million residents, has a very strong presence with the movie industry and the focus of the IDC will be in the application for entertainment. It will also be a research center for Virtual Reality. Busan Metropolitan City will provide the administrative support for the establishment and EON Reality, Dong-eui University, Youngsan University, and VR Korea will establish and run the IDC. The center will hire over 50 employees from Busan Metropolitan City within 5 years of its establishment to nurture local VR experts and create new jobs. The total investment of the IDC is $2.5 million.

“We are honored to be selected by Busan Metropolitan City, Dong-eui University, Youngsan University, and VR Korea to develop an IDC,” said Dan Lejerskar, chairman of EON Reality. “Our software tools and applications provide the ability to create realistic and authentic experiences based on 3D visualization technology, and we are confident the IDC will give the region additional advantage within the entertainment industry.”

About EON Reality

EON Reality, Inc. is the world’s leading interactive 3D software provider. EON’s powerful software solutions are helping companies increase sales, communicate product functionality more effectively and decrease the cost of service, training and technical support. EON’s products have a high level of interactivity, simulation realism, rendering quality and integrated data exchange capability optimized for high performance on today’s standard PCs and the Internet. EON customers include large corporations such as Atlas Copco, Bechtel, Boeing, Bombardier, Hon, Intel, Lexus, Lufthansa-Teknik, Samsung, Siemens Medical, Suzuki and Toyota. For more information, go to